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Sketch-a-Move is a 5 weeks project I did with Anab Jain. The brief was set by Mattel Hotwheels to come
up with a new concept for their small toycars.
Draw a straight line on top of the
car, lift the pen and the car shoots off in a straight line. Draw
a circle on the car and the car starts wildly spinning around. Draw
a complicated squiggle and the car spirals in and out.
We were interested in designing a new toy car, to offer exciting
play opportunities and challenge the intuitive and creative skills
of children. Playing around with the idea of creating tracks rather
than redesigning the car itself seemed most appealing to us.
Children often take their car around crazy paths, creating shapes
and patterns. Sketch-a-Move offers a new way of exploring this.
Create short or long lines. A closed set of lines makes the car
move in a loop while an open ended line will allow the car to do
the track only once. Change the track as often and as many times
as you like.
To explore the idea we decided it would
be most effective to focus on the play possibilities for the car
rather than trying to build a working prototype. The car in our
videoscenarios is not technically working. The car is purposefully
plain to illustrate our ideas. We imagine the car to look like any
regular HotWheels cars incorporating the new “sketch”
Sketch-a-Move allows you to explore
the unique relationships between small surface doodles and actual
physical movements. It creates a new engaging space for play amongst
children of a wide age group and is appealing to boys as well as
girls, and even adults!
Hotwheels, Mattel set this project as part
of the university workshops – inviting four schools to participate
in a design competition. Sketch a move was selected and was presented
it at the Hotwheels headquarters in California in july during their
Sketch a Move in online articles: